Fire & Flavor is nationally distributed and for over a decade has been known more-so for their individual quality products vs brand name – including the first Cedar Grilling Planks to market, the #1 selling Brining kits and first to market eco conscious charcoal and fire starter products. We partnered with the founders as their agency of record to identify and create their unique brand positioning “Just Add Heat” and consumer ad campaign “Cooks Wanted” based on our market research, actionable insights, partner retailer presentations and our resulting go to market strategy..
Together we landed their 2 new largest retail partners based on the existing and new product lines and have increased sales to the point of having to increase our sourcing partnerships globally. We’ve seamlessly worked with Sales, Ops, Ownership and Retail buyer feedback to create an environment and repeatable formula for revenue growth. Our mantra, “Go! FIGHT!! WIN!!!”