BRADLEYWEST came on board to build a brand foundation around Red Eye Louie’s passion for excellence and innovation, mix in a consumer tagline, and tell the unique brand story.
Filling in the content and visual elements brought us into the lifestyle of a kind of drinker who walks away from labels. Who wants naughty and nice, wild and mild, light and dark, all in the same bottle. So the mantra “Live Life Blended” was born.
Strategy began with a website redevelopment to introduce a brand hierarchy under the Red Eye Louie’s umbrella. From there, we’ve continued to roll out curated live, film, and photography content to social and experiential channels.
Red Eye Louie’s has seen quick growth sales of their two products and expanded their distribution network across the globe.
BRADLEYWEST’ers are curating social content campaigns and leading the charge to Live Life Blended!