Red Eye Louie’s

Design / Digital / Packaging

Red Eye Louie’s was the first blended liquor on the market and their first entry in the market, VodQuila, has won several international industry awards. RumQuila has followed suit and like many of our clients that are innovators – the product innovation and awareness of that Eureka! Moment defined the product as the brand. With new products being introduced to market, BRADLEYWEST was hired and trusted to guide the branding exercise to help define the brand system, create the consumer facing tagline and introduce the brand story. We then worked together to produce the content and visual elements of the brand mantra/call to action -and why it mattered to the consumer’s lifestyle. The strategy we developed was to then redesign the website that introduced the brand hierarchy under the Red Eye Louie’s umbrella and roll out curated content for film, photography and copy through social and experiential channels.