Slackers

Advertising / Brand Strategy / Digital / Film/Video / Packaging / Photography / Print / Product Development / Product Naming / Tradeshow

For those in the know, “SLACKERS” already conjures up the most popular zipline and slackline systems out there. For the rest of us, our minds may drift to nineties movies or a cousin on the couch. So our first challenge was to take “Slackers,” the word-as-a-logo, and bring it around. To highlight the awesome outdoor adventure possibilities built from the Slackline, ZipLine, and obstacle-challenging NinjaLine play systems. To claim excitement for what it means to be a slacker.