After careful market research and partnering with our Austin Parkour gym with local homeschoolers – we realized the perspective and excitement of being in the air was key to what really excited kids that had one foot in childhood and one foot in adolescence: PLAY IN THE AIR was born as was the defining statement, Taking The Ground Out of Playground. Our photo and digital campaign film shoots changed the perspective of these amazing young athletes to be photographed and filmed from a perspective of looking up at the activity against a blue sky vs an adult view that was a straight on or a down view.
Retailers sold out of inventory at holiday and we are now rolling out the new packaging, after introducing the new products, sales collateral, experiential tradeshow booth at ToyFair NY. Our upcoming advertising and media management preclude the early results of the companies record breaking pre-orders. Our media strategy and campaign are now set to inspire and engage kids and their parents to go outside and PLAY IN THE AIR.