Lighting a Fire to Grow

Brand Development, Packaging, Tradeshow, Digital Advertising, Production, Media

The makers of the original Cedar Grilling Planks turned to us to reposition and realize the full potential in their brand. Building on our research, we created the global positioning “Just Add Heat,” refreshed their website, redesigned their entire packaging line, and the “Cooks Wanted” campaign launched. It worked so well, Fire & Flavor landed two new retail partners, increasing sales to the point they had to grow their global supply chain to meet demand.